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28 Mart, 2025 - Cuma
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AnasayfaGündemRus havayolları ve tur operatörleri ne durumda?
Rus havayolları ve tur operatörleri ne durumda?
GM TURİZM VE YÖNETİM DERGİSİ
149
Rusya’da durum
Rus havayolu şirketleri ve tur operatörleri, Avrupa Birliği ve Amerika Birleşik Devletleri de dahil olmak üzere çok sayıda ülke tarafından kurulan Rus uçaklarına hava sahasının kademeli olarak kapatılmasının bir sonucu olarak uluslararası rotalarını askıya aldı.
Turizmdatabank’ın haberine göre ülkenin turizm sektörü işgalinin başlamasından bu yana, rezervasyonların hala onlara izin veren ülkelere yapılan ilk sapmadan başlayarak, bazı varış noktalarına yapılan kalkışların zar zor sürdürüldüğü bir noktaya ulaşana kadar sürekli değişiklikler geçirdi.
ATOR devrede
ATOR, “Avrupa’da gökyüzünü Rusya’ya kapatmayan tek ülkeye nasıl gidilir?” başlıklı bir makale yayınladı. Biletleri ertesi gün tükenen Air Serbia ile oraya ulaşmanın hala mümkün olduğu Sırbistan’dan bahsediyordu. O zamanlar tur operatörleri, yurtdışındaki paket tur rezervasyonlarında yüzde 72, Rusya’da ise yüzde 50’lik bir düşüş kaydetti.
Amerika Birleşik Devletleri ve Karayipler’den geri dönüşler devam ederken, kısa bir süre sonra sekiz Avrupa ülkesinden başlatıldı. Ancak, Pegas Touristik, Türkiye ve Mısır seferlerine devam ediyor ve bu rotaların çökmemesi için mücadele veriyordu. Birçok turist, en popüler destinasyonların İstanbul ve Dubai olduğu Türkiye ve Birleşik Arap Emirlikleri’ne (tek yön) bir bilet için “herhangi bir fiyatı” ödemeye hazırdı. İstanbul’a bir bilet bir günde 50.000’den 160.000 rubleye çıktı. Dubai 80.000’den 420.000 rubleye yükselmişti.
Ancak tatilcinin seçenekleri giderek azalıyor, çünkü hem Aeroflot hem de S7 Havayolları zaten tüm uluslararası uçuşlarını iptal etti.
Charterler iptal edildi
Anex Tour, Intourist ve Azur Air şirketi, Federal Hava Taşımacılığı Ajansı’nın tavsiyesi üzerine tüm uçuşlarını geçici olarak askıya aldığını duyurdu. Operatör Pegas Touristik’in Nordwind ve Pegas Fly’da yaptırım kısıtlamaları nedeniyle dış hat uçuşlarının geçici olarak askıya alındığını duyurdu.
Operatörler finansal destek istiyor
ATOR, içinde bulunduğu zor durum karşısında Rostourism kuruluşu aracılığıyla Rus Hükümetine bir teklif paketi göndermiş ve hem mali destek hem de mevzuat değişikliği talep etme fırsatını değerlendirdi.
Dernek, Rusya turizm pazarında gelişen durumun şu anda pandeminin başlangıcından çok daha karmaşık olduğunu, bunun temel olarak kesinlikle tüm turizm segmentleri ve türleri, finansal dahil olmak üzere tedarikçiler ve karşı taraflarla olan tüm ilişkiler zinciri nedeniyle olduğunu belirtiyor.
Rusya Tur Operatörleri Birliği, sektörü desteklemek için gerekli önlem paketi önerilerini hazırladı. Öncelikli tedbirler, ağırlıklı olarak mevcut kriz koşullarında mali destekle ilgilidir. Bu, kapalı yabancı ülkelerden turist ihraç etme maliyetleri, AB, ABD ve Kanada tarafından gökyüzünün kapanması nedeniyle yurtdışında kalan turistler için beklenmedik bilet ve otel ödemeleri için tur operatörlerine tazminat.
İç talebi destekleme
Şubat ayı sonunda 2-3 kat azalan Rusya’da tur talebini canlandırmak için tur operatörleri, yoğun sezon da dahil olmak üzere turist geri ödeme programına Mart ayında devam etmeyi ve turizm için ek fon ayırmayı gerekli görüyor. Fon sıkıntısı olması durumunda, bu dönemde yüksek talep gören turistik yerleri -Krasnodar Bölgesi, Stavropol Bölgesi, Moskova, Leningrad Bölgeleri vb. içermesi isteniyor.