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Oteller Taze Meyve Sebze Tedarikçisinden Ne Bekler ?
GM TURİZM VE YÖNETİM DERGİSİ
456
Oteller Taze Meyve Sebze Tedarikçisinden Ne Bekler ?
Taze meyve sebze tedarikçiliği çok bilinmeyenli bir denklem gibidir. Tedarik sürecinin tüm aşamalarında,profesyonel bilgiye ihtiyaç duyulur. İyi bir tedarikçi birçok değişkeni önemseyip ,otelin çözüm ortağı olmayı başarabilmelidir.
NAZMİ ŞAHİN- Miray Sebze Meyve Kurucu Ortağı
Türkiye’nin en büyük taze meyve sebze üretici hali, Antalya Büyükşehir Belediyesi Toptancı Halidir. Bölgemizde 12 ay boyunca taze meyve sebze üretimi yapılabilmektedir. Hasadı yapılan tüm ürünler, üretici tarafından hale günlük olarak getirilmektedir. Hale getirilen ürünler, burada bulunan komisyoncular tarafından , arz ve talebe göre fiyatlandırılır . Bu ürünler iç ve dış pazarlarda faaliyet gösteren firmalar tarafından satın alınır.
Fiyatı belirleyenler ise; arz edilen miktar, talep edilen miktar , zaman ,kalite iklim gibi değişkendir. Büyükşehir Belediyesi tüm ürünlerin fiyatını gün sonunda ilan eder. Bu fiyat,çiftçinin sattığı ürün fiyatını gösterir.
Her işletme müşterisinin beklentisine göre ürün tedariği yapar. İhracaatçılar gross marketler, üretici hali olmayan illerdeki komisyoncular ,tüccarlar ve otel tedarikçileri bu işletmelerdendir.
Otel tedarikçileri, müşterilerinin beklentilerini tam olarak karşılayabilmek ve yükseltebilmek için her üründe kalite standardı uygulamalıdır. Kalite standardı fiyat belirlemedeki en büyük özelliktir.
Ürünün tanımı (adı ,çeşidi , yetiştirilme şekli ve bölgesi)
Ürünün görünümü ( renk, tat, ağırlık ,ebat )
Ürünün sıfatı ( ekstra 1 veya 2 )
Önceden tanımlanmış özellikler üründen ürüne değişiklik gösterir. Taze meyve sebze ürünlerinin belli standartta paketlenmesi ve bir araya getirilmesi, etkin bir iş modeliyle mümkündür. Talep edilen farklılıklar ek maliyetlere yol açar.
Paketlenmiş bir ürün ;taze görünümlü , sağlam , olgun , temiz , kendine özgü renk ,tat ve çeşitte bir örnek olmalıdır.
Gelişen ve büyüyen tarım ürünleri pazarında, satın alma , depolama , paketleme, sevkiyat , deneyim ve kalite standartlarını edinmek zorundasınız. Sektördeki başarıya ulaşmış ve bunu devam ettirebilen firmalar ,tüm departmanlarında bu özellikleri bulundurmak zorundadır.
Dolayısıyla; başarılı bir sebze meyve tedarikçisi, uygun fiyat, yüksek ürün kalitesi, izlenebilir ürün, paketleme, sertifikasyon , ( kalite standardı) lojistik, süreklilik zamanında teslim, sağlıklı ürün kontrolü ,hijyen , ödeme planını bir oranda müşterisine sunabilendir.
Ayrıca , tüm bu yeterliklerinin üzerine güven inşa etmelidir.
Bizde Tam da bu noktada Miray Sebze ve Meyve olarak 1500 metrekare kapalı, iklimlendirmeli bir ortamda işleme tesisimizde, deneyimli kadromuzla, otel, tatil köyü, catering şirketleri, okul, gross marketlere hizmet vermekteyiz. Tüm müşterilerimizin beklentilerini tam olarak analiz ederek, iyi fiyat, iyi kalite, iyi hizmet anlayışı ile müşteri memnuniyetini en üst seviyede tutmaya çalışıyoruz.
Yaş meyve sebze tedariği konusunda, kurulduğu günden itibaren, deneyimli kadrosuyla hizmet veren şirketimizin değişmez prensipleri arasında daima kalite, zamanında teslim ve uygun fiyat olmuştur ve bu ilkelerden asla vazgeçmeyecektir.
Kaliteye verdiği önem ve zoru başarma azmi sayesinde, kısa sürede sektörde çözüm ortağı olmayı başarmış ve tanınmış referanslar edinmiştir. “Başarı ve sürekliliğin teminatı, hizmette dürüstlük ve kalitedir” prensibiyle çalışan Miray Meyve Sebze, müşterilerine göstermiş oldukları ilgi ve desteklerinden ötürü teşekkür ederek gelecekte de bu hizmeti sizlere de vermeyi amaç edinmiştir.