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Ali Kızıldağ’dan GM Talks’ta “Türk Turizmi için İç Pazar Önerisi”
GM TURİZM VE YÖNETİM DERGİSİ
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Ali Kızıldağ’dan GM Talks’ta “Türk Turizmi için İç Pazar Önerisi”
GM Talks, Covid-19 sürecini güncel gelişmeleri ile bu haftada irdelemeye ve sektörü güncel konularla bilgilendirmeye devam ediyor.
Bu hafta’nın ilk konuğu Türk turizm sektörünün lider ismi Calista Luxury Resort Genel Müdürü Ali Kızıldağ idi. Kızıldağ, ‘Yeni Normal‘ döneminde konaklama uygulamaları ve süreçleri ile ilgili GM Talks’a önemli açıklamalar yaptı.
İşte sektörün başarılı ve tecrübeli ismi Ali Kızıldağ’ın Gm Talks’a yaptığı açıklamalardan önemli konu başlıkları…
Personelimize Karşı Şeffaf Olmalıyız
Ali Kızıldağ konuşmasına turizm sektörüne tavsiyeleri ile başladı ve bunları madde madde sıraladı. Kızıldağ; “Biz Türk turizmcileri bu süreci iyi yöneteceğiz. Bu aşamada yatırımcı ve profesyonellere tavsiyelerim; Sanal çağa ayak uydurmalılar, sağduyulu olmalılar, panik yapmamalılar. Değişen dünyaya adapte olmalılar. Aktif, inisiyatif ve hızlı karar alabilen ekip oluşturmalılar. Personellerini asla unutmamalı, onlarla sürekli iletişimde kalıp şeffaf bir şekilde süreci anlatmalılar. Risk yönetimini iyi yapmalılar.” dedi.
En Kötü Senaryo İçin Hazırlığımız Var Mı?
Ali Kızıldağ ;”Bu süreçte hazırlıklı olmanın önemini bir kez daha iyi anladık” diyerek konu hakkında şu yorumu yaptı. Kızıldağ, “Bütün kurumları STK’lar ve şirketler her türlü konuya yönelik kendi protokolümüzü oluşturup hazırlıklı olmalıyız. Hem normal senaryolarımıza hem de en kötü senaryoya karşı hazırlıklı olmalıyız.Örneğin; Turizm sektöründe Aralık ayı için kimin hazırlığı var, Devlet başta olmak üzere hepimiz hazırlanmalıyız” ifadelerini kullandı.
Bu Krizin Etkisi Bir Kaç Yıl Sürer
Bu durum Turizm sektöründe 1950 yılından bu yana ve Türkiye’nin de başına ilk kez gelen en büyük kriz diyen Kızıldağ, “Tüm dünyada bu krizden en çok zarar gören sektör turizm oldu.Yapılan araştırmalardan en son sağlık ve turizm sektörünün krizden kurtulacağı tahminleri var.Bu konuda en çok desteklenmesi gereken sektör Turizm. KDV, ÖTV ve benzeri konularda sektöre çözümler sunulmalı. Bu krizin negatif etkilerinden bir kaç yılda kurtulamayacağız. Bu süreçte küçük ve orta ölçekli şirketlerin iflası söz konusu olabilir. Bunun sonucu olarak işsiz personellerin sayısı artacak. Bunun da hem sosyolojik hem de psikolojik sonuçları ağır olacaktır.” ifadelerini kullandı.
İç pazarı Bölge Bölge Açalım
Ali Kızıldağ, ilk hareketlenecek İç pazar turizmi için Gm Talks’ta öneri de bulundu.”Kültür ve Turizm Bakanlığı ve STK’LAR gerçek verileri değerlendirip destinasyon planlamasına gidilebilir. İç pazar önce açılacaksa ve ortalama kapasite belli ise; makro düzeyde Bakanlık ve Sivil Toplum Örgütleri bir komisyon oluşturulabilir. Benim önerim; İlk olarak Ege Bölgesi’nde turizm başlatılmalı. Böylece hem resort oteller açarak büyük zararlara uğramaz hem de Ege bölgesine can suyu olur.” dedi.
Aile Şirketlerindeki Karmaşayı Profesyoneller Ortadan Kaldırır
Turizm profesyonelleri hakkında ise Ali Kızıldağ; “Aile şirketlerinin hakim olduğu bir şirkette kurumsallaşmada ve bu noktada aile şirketlerindeki çelişkileri ve karmaşayı ortadan kaldırmak için profesyonellerin rolünün büyük olduğunu düşünüyorum. Başarılı profesyonellerimiz var ve bu noktada bu kaynaklar kullanılmalı ve değerlendirilmeli.” dedi.
Ali Kızıldağ; konuşmasında yatırımcılar hakkında da görüşlerini bildirdi. Kızıldağ; “Bu nokta da en büyük risk yönetimini onlar yapmaktalar. Şirketlerin artık var olma savaşları var. Yatırımcının en önemli görevi; elindeki değerleri korumak , finansmanını iyi yönetmek , senaryolara iyi hazırlanmak, kendisini ve yöneticilerini iyi motive etmek. Bu süreçte finans sektörüne de büyük görevler düşüyor. Eğer bir risk var diye finans sektörü kendi içine kapanırsa eğer ve yatırımcıya yükler getirirse, gelecekte kredi verebileceği bir tane işletme bulamaz. Covid-19 en büyük kriz dünyadaki ve bu krizde sürdürülebilir süreçlerin iyi analiz edilmesi ve herkesin üzerine düşen görevi yapması gerek. Bu koşullarda da en önemli görevlerin biri de banka ve finans sektörüne düşüyor” dedi.