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THOMAS COOK, BÜYÜMEK İÇİN TÜRKİYE’YE İŞBİRLİĞİ ÇAĞRISINDA BULUNDU
GM TURİZM VE YÖNETİM DERGİSİ
150
GM DERGİ _SABRİYE ÇAY
AKTOB’un ( Akdeniz Turistik Otelciler ve işletmeciler Birliği) Mayıs Ayı Aylık Yemekli Toplantısı Concorde Hotel’de büyük bir katılımla gerçekleşti. Toplantının konuk konuşmacısı Thomas Cook’un COO’SU Peter Frankhauser idi. Thomas Cook Ceo’su Harriet Green’in de vizyona yansıtılan video ile turizmcilere seslendi. Thomas Cook yetkilileri, konuşmalarında yeni yapılanmalarından ve bu yapılanmada Türkiye ile yapacakları işbirliğine vurgu yaptılar.
Toplantı EXPO 2016 tanıtım filminin konuklara sunulması ile başladı. Thomas Cook yetkilerinin de yer aldığı toplantıya Antalya Vali Yardımcısı Recep Yavuz, Muratpaşa Belediye Başkanı Ümit Uysal, EXPO 2016 Antalya Ajansı Genel Sekreteri Selami Gülay, bir çok turizmci ve yatırımcı katıldı. Toplantının açılışını AKTOB Yönetim Kurulu Başkanı Yusuf Hacı Süleyman yaptı.
Yusuf Hacı Süleyman Konuşmasında; Antalya’nın tarımsal ve turistik açıdan önemine değinerek, ATSO ve AKTOB ile birlikte gerçekleştirecekleri Kırsal kesiminin turizm ile birleşmesi projesi üzerinde vurgu yaptı. Otellerin yer aldığı birinci bandın arkasında kalan ikinci bantta yaşayan kesimin turizmle birleştirme projesinde her otelin kendine bir eski adıyla köy, yeni düzenlemeye göre mahalle diye nitelendirilen yerlerden bir tane seçerek otellerde eğitim, istihdam sağlanması konusuna değindi. Bu konuda otelcilerden işbirliği taleplerini dile getirdi.
“TÜRKİYE’DEN ORTAKLARA İHTİYACIMIZ VAR”
Ardından sözü Thomas Cook Ceo’su Harriet Green aldı. Harriet Green, Vizyondaki video ile konuklara seslendi. Türkiye’nin Thomas Cook için önemli bir destinasyon olduğunu belirten Green, 1,8 milyon misafirimiz her sene Türkiye’ye geliyor. Türkiye içinde en büyük kısım Antalya. Artan biçimde Ege bölgesini de görüyoruz. Pek çok pazarda lider olarak sizinle birlikte büyümek istiyoruz” şeklinde konuştu.
Sürdürülebilir uzun ortaklıklara ihtiyaçları olduğunu belirterek, “İnovasyon vaat eden bir grup olmak istiyoruz. Türkiye’den otellere ve ortaklara ihtiyacımız var. Antalya’nın yanında İstanbul önemli destinasyon olmuş durumda. Bizler daha dinamik paketler hazırlayarak her müşterimize cevap vermek istiyoruz” dedi.
“TÜRKİYE İLE BÜYÜYECEĞİZ”
Son olarak sözü Thomas Cook Coo’su Peter Frankhauser aldı. Thomascook ‘un yeni yapılanmasında dijitalleşmenin ön planda olduğunu, bu dijitalleşmede Türkiye ile işbirliği yaparak büyümeyi hedeflediklerini söyledi. Frankhauser; “ Thomas Cook geri döndü ve Türkiye ile büyüyeceğiz” dedi.
“TÜRKİYE, KIŞINDA AKTİF BİR DESTİNASYON OLACAK ARGÜMANA SAHİP”
Türkiye’nin sadece yaz destinasyonu olmadığına işaret eden Frankhauser, Türkiye’nin kış destinasyonu olamayacağına ilişkin yanlış bir inanış var. Bu tamamen bir hikaye. Biz ‘kış güneşi’ şiarı ile Türkiye’yi bir kış destinasyonu haline getirmek istiyoruz. Programlarımız tamamen yeniledik. Plaj, deniz konseptinin dışında da müşterilerimizin Türkiye’ye gitmesi için kapasitemizi artırarak kullanmak istiyoruz” dedi. Frankhauser, turnuvalar, yaşlılar için programlar ve benzeri ürünlerle Türkiye’de sezonu uzatmak için işbirliğine hazır olduklarını ifade etti.