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AnasayfaGüncelPegas Touristik 20 Bin Rus’u Kültür Turuna Çıkaracak
Pegas Touristik 20 Bin Rus’u Kültür Turuna Çıkaracak
GM TURİZM VE YÖNETİM DERGİSİ
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Pegas Touristik 20 Bin Rus’u Kültür Turuna Çıkaracak
Pegas Touristik Operasyon Müdürü Yeliz Bilgin Ezici, “Pegas Touristik olarak Türkiye’nin tarihi, kültürel ve doğal güzelliklerini ön plana çıkaracağız. Ruslara yönelik kültür turlarına hız verdik, hedefimiz Türkiye’de turizmi 12 aya yaymak. Rusya pazarında deniz kum güneş tatilinin yanı sıra kültür turlarıyla da Rus misafirler Türkiye’ye gelecek.” dedi. Gm Talks’un Konuğu Yeliz Bilgin Ezici, Rus pazarına yönelik kültür turlarını ve gelecek hedeflerini GM Turizm ve Yönetim Dergisi Genel Yayın Yönetmenimiz Selçuk Meral’e anlattı.
İstanbul üzerinden kültür turları yapmaya başlamıştınız, son gelişmeler nedir?
2017 yılından beri İstanbul’un kültürel yapısını ön plana çıkararak ürünleştirdik. Türkiye’de turizmi 12 aya yayma hedefiyle Rusya pazarında deniz kum güneş tatilinin yanı sıra kültür turları başlattık. 1 Ekim’de İstanbul üzerinden Bursa, Pamukkale, Konya, Nevşehir (Kapadokya), Ankara, Çanakkale, Balıkesir (Edremit) gibi kentlere düzenlenen turlar, Rus misafirler tarafından oldukça sevildi. Bu yıl ki hedefimiz Antalya üzerinden günü birlik paket ile 20 Bin Rus’u İstanbul’a götürmek.
Türkiye’de bir ilk olan Rus pazarına yönelik Güneydoğu Anadolu turu bir ilke öncülük edecek. Bu konudaki görüşleriniz ve hedefleriniz nedir?
Mart ayı ile birlikte Türkiye’de ilk defa Rusya pazarına yönelik Güneydoğu turları başlayacak. “Yeni oluşturulan, Rusya üzerinden satışa açılan İstanbul başlangıçlı Mardin Şanlıurfa şehirlerini içeren doğu turuyla Rus turistler, Mardin’de Deyrulzafaran Manastırı ve Dara Antik Kenti, Şanlıurfa’da Göbeklitepe gibi eşsiz güzellikleri görüp tanıma fırsatı bulacak. Turlarımız 2 gece-3 gün, iki günü Mardin, bir günü ise Göbeklitepe’yi içerecek. İlerleyen süreçte kadim bir tarihe sahip Güneydoğu Anadolu Bölgesi ve Anadolu’nun diğer bölgelerine yeni tur noktaları eklemeye devam edeceğiz. Bu turlarla hedefimiz Turizmi 12 Aya yayılmasına katkı sağlamak. Ayrıca rehberlere de olumlu katkı sağlayacak. Çalışma zamanları uzayacak.
KAPADOKYA BU YAZIN KAZANANI OLACAK
Pandemi döneminde Kapadokya’daki çok kaliteli ürünü makul fiyatlara verdik. Bu bölgeye önemli bir turist akışı sağladık. Bu yaz İstanbul ve Kapadokya gibi ürünler 2021 yılı yazında parlayacak.
Pandemi döneminde neler yaptınız?
Pandemi döneminde çok farklı deneyimlerimiz oldu. Sıkıntılı ve kaos ortamlarında kendimizi daha fazla yaratıcı olmaya zorladık. Biz bu konuya odaklandık ve yeni ürünler ürettik. Pandeminin bize kazandırdığı en büyük değer bu bence. Bu dönemde seyahat daha sınırlı alanda yapılabildiği için Türkiye içinde daha fazla araştırma yapma imkanımız oldu ve yeni ürünler keşfettik.
Pegas Touristik olarak 2021 turist hedefiniz nedir?
Pegas Touristik’in 2019’da yüzde 90’ı Antalya’ya ve Rus turist olmak üzere, Türkiye’ye toplamda 1 milyon 200 bin misafir getirdik. 2020 yılında ise, pandeminin olumsuz etkisi nedeniyle yine yüzde 90’ı Antalya’ya ve Rusya’dan toplamda 340 bin civarında turisti getirdik.
2021 yılı hedefimiz ise 2019’un da üstüne çıkarak, 1.3 milyon turist ağırlamak. Bununla beraber, 2021 yılında Mart ayında çok büyük bir volüm beklentisi olmamalı. 2021 için volümün yükselerek devam edeceği dönemin nisanın ikinci yarısı olabileceğini düşünüyorum.