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25 Mart, 2025 - Salı
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AnasayfaGüncelOTELLERİN AŞIRI FİYAT İNDİRİMLERİ ANTALYA’NIN İMAJINA ZARAR VERİYOR
OTELLERİN AŞIRI FİYAT İNDİRİMLERİ ANTALYA’NIN İMAJINA ZARAR VERİYOR
GM TURİZM VE YÖNETİM DERGİSİ
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Antalya Ticaret ve Sanayi Odası (ATSO) Mart Ayı Olağan Meclis Toplantısı, Meclis üyelerinin yoğun katılımıyla yapıldı. Meclis Başkanı Süleyman Özer başkanlığında gerçekleşen toplantıda konuşan ATSO Başkanı Davut Çetin, Mart ayında turizmde sert bir düşüş yaşadıklarını, tarım ihracatında da geçen aylara nazaran yüzde 8’lik bir düşüş yaşandığının kaydetti.
Turizm konusunda Mart ayının Antalya için kötü bir ay olduğu belirten Çetin, konuşmasını şöyle sürdürdü: “Mart ayında turist sayısında sert bir düşüşle karşılaştık. Üç ayda geçen yıla göre %25 eksideyiz. Bu düşüş daha çok Avrupa kaynaklıdır. İlerleyen günlerde Rusya ile birlikte yükseliş başlayacağını bekliyoruz. Rusya pazarında Antalya ilgisinin canlı olduğunu basından siz de okuyorsunuz. Rus turist sayımız 2014’te 3.5 milyondu, 2015’te 2 milyon 800 bine indi, geçen yıl 486 bin oldu. Bu yıl 2015’e döneriz. Kazakistan, Beyaz Rusya, Ukrayna gibi pazarlar da daha canlı olacaktır. Dolayısıyla bu pazarlarda sorun yok, fakat asıl sorun Avrupa cephesinde. Almanya bizim 3 milyonluk pazarımızdı, geçen yıl 1 milyon kaybettik, maalesef bu düşüş devam ediyor. Hollanda, Belçika, Danimarka, Norveç, Avusturya, Fransa, İsveç, İsviçre, Polonya, Çek Cumhuriyeti her biri eskiden 150 bin-400 bin kişi arasında ziyaretçinin geldiği ülkelerdi. Geçen yıl 100 binli rakamlara inmişlerdi, bu iniş hepsinde devam edecek gibi görünüyor. İngiltere 400 binlik bir pazardı, geçen yıl 334 bine geriledi, Londra’daki son terör saldırısı orada da bir etki yaratabilir. Sonuç olarak Rusya tarafında 2.5 milyon civarında kazanırken, Batı Avrupa’da kaybedeceğiz. Ukrayna gibi ülkelerle birlikte 7.5-8 milyon bandına yükseliriz. Geçen yıla göre turist sayısı açısından daha iyi bir sezon olacaktır. Önemli bir konu turizm sektöründe fiyat indirimleridir. Otellerimiz aşırı fiyat indirimi yapmamalıdır. Böyle bir durum Antalya imajına zarar verdiği gibi, uzun dönemli etki de yaratmaktadır.”
Avrupa Birliği’nin 2018 yılını Çin turizm yılı ilan ettiğini söyleyen Çetin, dünyanın sürekli yenilik peşinde olduğunu ve turizm pazarını çeşitlendirdiğine dikkat çekti. Bakanlığı gerçekleştirdiği Kültür Şurası’nın, turizmde de olması gerektiğini kaydeden Çetin, “Bu arada Hükümetin 2019 yılını Türk-Rus kültür ve turizm yılı ilan etmesi olumlu bir gelişmedir. Bu uygulamayı Almanya gibi klasik pazarlarla ve Hindistan, Çin gibi yeni ülkelerle de yapmak gerekir. Almanya gibi önemli partnerlerle işbirliğini korumanın formüllerini bulmalıyız. Geçen hafta Almanya eski Cumhurbaşkanı Wulff Bursa’da güzel bir konuşma yaptı. Eğer sorunları çözmek yerine büyütürsek sonu gelmez. ABD ve İngiltere THY uçaklarına kısıtlamalar koydular. İngiltere Dış İşleri Bakanı geçen hafta Antalya’da bir toplantıdaydı. Cumhurbaşkanı ile görüşme de yaptı. Hollanda’da olan olaylar kabul edilir olaylar değildir. Her tür diplomatik ve demokratik protesto yapılması doğaldır. Bununla birlikte, Antalya’da fahri konsolos olan işadamımızın, üyemizin bürosu önünde protesto gösterisi yapıldı. Büyükelçilik olsa anlarım, ama fahri konsolosluk adı üzerinde fahridir. Antalya’nın bu tür konularda çok daha hassas olması, sağduyu ve itidal içinde olması gerekir” şeklinde konuştu.