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AnasayfaGüncelERKAN YAĞCI: “EN ÇOK, BİRLİK VE BERABERLİĞE İHTİYACIMIZ VAR”
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Akdeniz Turistik Otelciler ve İşletmeciler Birliği’nin (AKTOB) Nisan ayı geleneksel öğle yemeği Regnum Carya Golf & SPA Resort’te gerçekleştirildi. AKTOB’un konuğu ise Kültür ve Turizm Bakanlığı Tanıtma Genel Müdürü İrfan Önal oldu.
Antalya Vali Yardımcısı Hüseyin Ece, TÜROFED Başkanı Osman Ayık, TÜROFED Başkan Yardımcısı Sururi Çorabatır, ATAV Başkanı Nizamettin Şen, Antalya ve Türk turizminin önemli isimlerinin yer aldığı AKTOB Geleneksel Öğle Yemeği’nin açılış konuşmasını AKTOB Yönetim Kurulu Başkanı Erkan Yağcı yaptı.
2017 yılının önemli bir yıl olduğunu belirten Yağcı, “2017 yılı Türkiye turizminin tekrar büyümeye başladığı bir yıl olması gerekiyor” dedi. Yağcı açıklamalarına şöyle devam etti: “2017 yılında Rusya pazarında 2014’e yaklaşan rakamlar var. Almanya pazarındaki sıkıntımız ise devam ediyor. Kamu ve özel sektör 2017 ve ilerleyen yıllar için sahada en iyisini yapmaya çalışıyor.
2017 yılında Rusya pazarı bizim için çok önemli. Bu noktada oteller ve tur operatörleri arasında kazan-kazan süreci olmalı. Fiyat-kalite dengesini kaybetmemeliyiz. Türkiye en güçlü yönü fiyat-kalite dengesidir. Rusya pazarı geri dönüyor ama fiyatlarımızı da korumalıyız. Artan bir maliyet yapısı var. Stabil bir fiyat olmalı ki kalitemizi koruyabilelim. Kazan-kazan sürecini yaratan bir ortam oluşturmamız şart” dedi.
Erkan Yağcı konuşmasında Booking.com ve online satış kanallarına da değindi. Yağcı: “Booking.com ve benzeri online satış kanalları, tüketici ve üreticiyi buluşturan platformlardır. Booking.com otellere fırsatlar yaratıyor. Oteller bu kanalda reklam yapıp fiyatlarını istediği gibi değiştirebiliyordu. Bu noktada Booking.com gibi kanallar otellere ciddi bir fırsat yaratıyordu. Biz, olay probleme dönüşmeden çözemiyoruz. Bence birlik ve beraberlik içinde hareket etmeliyiz ve ortak bir çözüm bulmalıyız. Beraber konuşabildiğimiz bir ortamın oluşması lazım. Kaybedersek beraber kaybederiz. Hepimiz aynı geminin içindeyiz.
Online’ın önemi ortada. Bunun dışında kalamayız. Online büyüyor. İşletmeler kendilerini buna göre revize etmeli. Özellikle küçük oteller için Booking.com çok önemli. Bu portallara ihtiyacımız var. Finansal ve tanıtım bütçesi anlamında gücü olmayan oteller var. Bu otellerin hayatta kalması için online kanallar çok önemli. Bunu göz ardı edemeyiz” şeklinde konuştu.
Erkan Yağcı, konuşmasında gıda konulu reklamasyona da değindi. Yağcı: “Bazı misafirler tatil sonrasında otellerden tazminat istiyor. Bu konuya dikkat edilmeli, çünkü otellerimiz mağdur ediliyor. Bu tazminat taleplerinin kabul edilmeyeceği noktasında AKTOB olarak çalışmalarımız var” diye konuştu.