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Bodrumlu Turizmciler, 2021 Sezonu için tüm pazarlarda hareketlilik temmuz ayı itibariyle başlayacağı ümit ederken, Sezonun ise Ekim ayı sonlarına kadar uzayacağı beklentisi içindeler…
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SATIŞLAR SON DAKİKAYA KAYDI
La Blanche Hotels Satış Pazarlama Koordinatörü Fatih Cantürk
La Blanche Hotels grubu olarak 2021 yılı için umutlu girmiştik. Nisan sonuna kadar aşılmanın belli bir seviyede tamamlanacağı umuduyla tüm programlarımızı bu tarihe göre planlamıştık ve 1 Nisan itibari ile açılış programımızı yaptık ve özellikle Nisan ve Mayıs ayına yüksek volümlü MICE gruplarını konfirme etmiştik. MICE grupları ile birlikte özellikle bu sene Bodrum bölgesine CIS pazarının sezon takvimini biraz daha erkene alması da bize umut olmuştu. Fakat Mart ayıyla birlikte yüksek vaka sayıları ile birlikte alınan önlemler gereği planlarımızın çoğunu yitirdik ve konfirmeli işlerimiz iptal olmaya başladı. Biz yine de umudumuzu yitirmedik ve 22 Nisan tarihinde La Blanche Island otelimizi açtık. Özellikle CIS ve Polonya pazarından yoğun rezervasyonlar almaya başladık sonrasında önce ana pazarlarımızdan Almanya-Hollanda-Belçika ve Birleşik Krallık sonrasında 15 Nisan tarihinde Rusya’nın uçuş yasağı ile birlikte bir belirsizlik ortamı oluştu ve maalesef hala devam ediyor. Tüm bu gelişmelere rağmen, Ukrayna ve Polonya pazarında hareketliliğin devamı ve iç pazarın yoğun talebi ile birlikte, Mayıs ayının 2. Yarısını %90 dolulukla tamamladık ve ikinci otelimiz olan La Blanche Resort isimli tesisimize de 20 Mayıs günü açtık. Şuan için Haziran ayını her 2 tesisimizi de de yüzde 90 dolulukla kapatmayı öngörüyoruz. Bu sene alışkanlıklarımızın tersine satışlarımız ağırlıklı olarak son dakikaya döndü. Haziran ayının sonuna kadar aşılanmanın yoğun geçeceği öngörüsü ile, Haziran ortası Balkan Baltık, Haziran sonu Azerbaycan ve Temmuz başı Rusya ve Kazakistan pazarının hareketlenebileceği sonrasında Kurban bayramı ve Temmuz ortalarında Birleşik Krallık ve Avrupa’nın hareketliliğini beklediğimizden özellikle 22 Temmuz itibari ile iyi bir sezon geçireceğimizi düşünüyoruz. Özellikle Bodrum bölgesine her zaman ki gibi yine iç pazarın talebi var olandan daha fazla olacaktır. Şu an ki veriler bize bunu göstermektedir.
SEZON ORTASI ARTIŞ OLACAK
Genel Müdürü Bodrium Hotel & SPA Yiğit Girgin
Her zorluğa rağmen, sürekli hazır olarak beklediğimiz bir sezona merhaba diyoruz. Yüksek motivasyon ve umutla bu pandemi sürecinden Türk Turizm Sektörü olarak başarı ile çıkacağımıza inancım tam. Sezon başlangıcı görünüş itibarı ile Temmuz dönemine kaymış durumda, dış pazarın uçuşlara açılması ve seyahat etmeye engel olmazsa Türkiye ve Bodrum’a olan istek bir hayli yüksek olacak. Bölgemizde var olan üst düzey hizmet kalitesi gerçekten bizi pozitif ayrıştırıyor, bu yüzden de Bodrum’un tercih edildiğini görüyoruz. 12 ay açık bir otel olarak Mayıs yasaklarının bitmesinin ardından iç pazar iş seyahatleri ve tatil konaklamaları ile talep almaya başladık. Sezon ortası itibarı ile de çok daha hızlı bir artış olacağını ön görmekteyiz. İyi ve tedbirleri alınmış bir dönem geçirip sezonun ekim-kasım