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Avrupa Kayak Merkezleri Açılmayınca, Rota Türkiye’ye Yöneldi
GM TURİZM VE YÖNETİM DERGİSİ
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Avrupa Kayak Merkezleri Açılmayınca, Rota Türkiye’ye Yöneldi
Pandeminin her ne kadar olumsuz etkileri çoksa da, beklenmeyen olumlu etkileri de olabiliyor. Erciyes’teki kayak turizmi rezervasyonlarının bu sene patlaması da bunlardan birisi. Bu sene Avrupa’daki birçok kayak merkezinin açılmayacak olması, karantina şartları, Rus ve Ukrayna Hükümetlerinin bu sene sadece Türkiye’ye turistik seyahata izin vermesi gibi sebeplerden ötürü, Türkiye’deki kış turizm merkezleri, özellikle de Kapadokya’ya yakınlığı ile Erciyes ön plana çıkıyor.
Dünyada bir gün balonla uçma, ertesi gün kültür turizmi veya kayak yapma opsiyonlarını bir arada sunabilen başka kayak merkezi olmaması sebebiyle Erciyes, diğer kayak merkezlerinin arasında öne çıkıyor. Erciyes’in öne çıkmasının bir diğer sebebi de ulaşımının çok kolay olmasından kaynaklanıyor. İstanbul’dan her gün 14 uçak olması sebebiyle dünyanın her yerinden Kayseri’ye havayolu ile ulaşmak diğerlerine göre çok daha kolay. Havaalanının kayak merkezine sadece yarım saat uzaklıkta olması ve dünyanın en geniş kayak merkezi yoluna sahip olması sebebiyle de ulaşım son derece rahat.
İşte bu avantajlar sebebiyle Ukrayna ve Rusya’nın en büyük tur operatörleri bu sene gözlerini Kayseri’ye dikti. Dört farklı operatörün direk charter koyduğu Kayseri’ye ilgi hiçbir zaman olmadığı kadar fazla.
Kayak Sezonunda Talep Artacak
Kayak turizminin ve şehrin lokomotif oteli olan Radisson Blu Hotel Kayseri Genel Müdürü Menderes Karaküçük, kayak sporunun doğası nedeniyle pandeminin yayılması riskini arttıracak bir spor dalı olmadığının altını çizerek “Kayak sporu, bulaşma riskinin minimum olduğu bir spor dalıdır. Öncelikle kayak sporunda, sporcular arasındaki kaza riskini azaltmak için sosyal mesafenin gerektirdiğinden kat kat fazla olan bir mesafe gerekiyor. Bu sebeple, kayak sezonunda talebin daralacağını düşünmüyoruz. Bu sene kayak sezonunda otelimizin yüksek doluluklar gerçekleştirmesini öngörüyoruz. Geçen senelerde olduğu gibi bu sene de, ilk sıralarda Ukrayna, Rusya ve Türkiye’den misafirlerimizi ağırlamayı hedefliyoruz” diye konuştu.
İnsanlar, Seyahat Etmeyi Seviyorlar
Pandemi süreci ve seyahat alışkanlığını değerlendiren Genel Müdürü Menderes Karaküçük, şunları kaydetti: “Pandemi dolayısıyla insanların seyahat alışkanlıklarında bazı geçici değişiklikler oldu. Ancak, pandemi sonrası dünyanın, öncesinden pek fazla farklı olmayacağını gördük. İnsanlar, seyahat etmeyi çok seviyorlar ve sanıldığının aksine sanal opsiyonların hiçbir şansı da yok. Bu yıl, turizm geçici bir yavaşlama dönemine girmiş oldu. Tabii seyahat alışkanlıkları da pandeminin getirdiği belirsizlikler sebebiyle, bazı geçici belirtiler göstermeye başladı. Bunun en önemli göstergesi, artık rezervasyonları mümkün olduğu kadar son dakika yapıyorlar ve ayrıca daha ucuz olan iade edilemez seçeneklere itibar etmiyorlar. Bir de, geçen sene ile bu seneyi kıyaslamak pek mümkün değil. Geçen sene kayak satışları Nisan ayında başlamıştı. Bu sene geç başladı ve tarihler yaklaştıkça artış olacağını gözlemliyoruz” dedi.
Misafirlerimiz Güvenle Konaklıyor
Otel olarak yıl boyunca misafirlerini ağırladıklarını anlatan Genel Müdür Menderes Karaküçük, şunları söyledi: “Otelimizin hijyen standartları zaten çok yüksekti ve pandemi döneminde de hijyen standartlarına çok dikkat ediyoruz. Otelimiz, Dünya Sağlık Örgütü (DSÖ)’nün ve yasalarımızın öngördüğü tüm tedbirlere tavizsiz uymaktadır. Her türlü sertifikaya sahibiz. Misafirlerimiz, yıl boyunca otelimizde güvenle konaklamaya devam ediyorlar” şeklinde konuştu.